Enviro Waste Management Shifts Focus with Bold New Commercial Rebrand
Last Updated on:
In a significant shift, Enviro Waste Management has unveiled a new brand direction, placing exclusive focus on the commercial waste sector. The company, previously known for handling domestic and construction waste, is now concentrating entirely on meeting the waste management needs of businesses.
The transformation features a sleek and intuitive new website, as well as updated messaging across all online platforms. Physical assets are also being updated in stages — including staff uniforms, waste collection vehicles, and disposal sacks. The rebrand supports an expanded service portfolio, with offerings such as bins and sacks collections — introduced last year — now available with overnight pick-up options. These additions are aimed at providing flexible, uninterrupted waste services tailored to business schedules. In addition to collection, the company takes care to sort, repurpose, and dispose of waste in the most sustainable manner possible.
“Our core values have always been about helping businesses operate more efficiently while reducing their environmental footprint,” said Eli Kushmaro, CEO and Founder of Enviro Waste Management. “While our brand is built on reliability and robust customer support, with this rebrand, we’re not only sharpening our focus on commercial waste but also expanding our service portfolio to truly become the ultimate partner for businesses.”
The new visual identity features a striking blue logo with a central brown ‘I’, placing the customer at the heart of the brand. Departing from the traditional green often used in the waste sector, the new colour scheme of brown and blue evokes warmth, reliability, and trust.
This strategic rebrand follows thorough industry research and reflects the company’s commitment to delivering tailored, innovative, and sustainable solutions to commercial clients, while continuing to uphold its long-established service standards.
For more information about the rebrand, please visit https://envirowastemanagement.com/ or contact Allysin Pinto, Marketing Lead, at allysin@envirowastemanagement.com.