SilverStars Care Sets Sights on Expansion After Strong Growth Across Dorset

A Dorset-based care provider that started with one woman’s vision for change is now preparing for its next phase of growth, after reaching a 50-strong team and building a thriving £1.8 million business.

SilverStars Care was founded by Ewelina Wiesner in 2017, not as a commercial venture, but as a heartfelt response to a broken system. As a mother and a carer, she saw first-hand the flaws in how care was delivered — and set out to create something better.

“I loved my job, but once I became a mum, I realised just how inflexible and unsupportive the system really was — for carers and clients,” Ewelina said. “It needed to change, and I was determined to be part of that change.”

Since its launch, SilverStars has become one of Dorset’s most dynamic care providers. Its model breaks away from rigid scheduling, offering services designed to meet people where they are — with compassion, flexibility, and respect.

Ewelina’s forward-thinking approach to recruitment has helped her sidestep many of the sector’s challenges. By building a workplace that supports staff through flexibility and emotional care, she’s created a culture where carers feel valued.

When the COVID-19 pandemic hit, rather than scaling back, Ewelina invested in more office support, prioritising staff wellbeing and service continuity. “Our carers give so much of themselves, emotionally and physically. It’s our responsibility to take care of them too,” Ewelina said.

The company’s people-first ethos has struck a chord with families across the region. “We get letters, cards, emails from people saying we made a difference when they needed it most. That’s everything to us.”

Looking to the future, SilverStars is preparing to roll out live-in care and much-needed respite services to support family carers with compassion and dignity.

“Family carers need time to breathe, and to know their loved ones are still receiving outstanding care.”

To preserve its personal approach as it expands, the company is appointing a new customer service lead to act as a consistent, warm point of contact for clients.

“At the end of the day, care isn’t just a service — it’s a relationship,” added Ewelina. “We’re here to make sure people feel seen, supported, and truly cared for — every single day.”