From Spare Room to Global Success: JD Seasonings Turns 10 with 700,000 Orders
This summer, JD Seasonings is celebrating a major milestone—10 years since its humble beginnings in a spare bedroom. What started as a personal journey has now become a global favourite, with more than 700,000 orders shipped across the world.
Back in 2014, Jamie and Lorraine Davison shared their slimming journey online after losing seven stone together using Slimming World. Their Facebook group, ‘JD’s Slimming World Recipes’, rapidly grew to over 70,000 members, fuelled by their passion for healthier home cooking.
Tired of buying countless jars of herbs and spices—or settling for pre-made mixes packed with additives—they launched JD Seasonings on 19 August 2015. Their initial eight blends came with recipe cards and were 100% natural, containing no preservatives or artificial ingredients. Demand was so overwhelming, the website crashed on day one.
Armed with just £6,000 from a family holiday fund, and full support from their three children, they launched operations from a tiny 80 square foot space. A year later, they were renting a 2,700 square foot unit. Today, they run the business from a 13,000 square foot, fully automated facility.
The results speak volumes—nearly 8 million pots sold, 42 different blends, and a social media audience of more than 400,000 people who love what they do.
JD Seasonings has bagged 37 Great Taste Awards to date—including eight just last year—and is a five-time holder of the Great Taste Producer title. Their customer service is just as award-worthy, with a perfect 5-star rating on Google.
Their blends are available online at jdseasonings.com and are stocked in selected UK delis, farm shops, and butchers. Every blend is crafted from scratch in the JD kitchen, fully vegan certified, and regularly endorsed in Slimming World Magazine without any paid partnerships.
A major turning point came just before launch when Jamie was let go from his job after a holiday request was revoked at the last minute. That moment of uncertainty became the fuel for full-time commitment.
Even when social media algorithm changes halved their visibility, they pushed through—and now lead the spice blend scene with the largest following in the UK.
“Our growth hasn’t come from flashy campaigns or big backing — it’s gut instinct, family graft, and always putting the customer first,” said Lorraine. “We’ve built this from nothing, and we’re proud we’ve done it on our own terms.”
As JD Seasonings looks to the future, more blends and gift sets are in the works. Sales are already up 15% on last year, and with 2025 award results pending, it’s shaping up to be another exciting chapter.