How can a brand protect its reputation?

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What causes reputational damage? How can one mitigate the effects of it? What are ways companies can protect their reputation?

In this B-Side episode, BusinessWorld talks about these topics with R.G. W. Gabunada, a partner at Louder PH, a full-service agency, and the CMO of Mansmith and Fielders, a training and consultancy company.

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Interview by Patricia Mirasol
Audio editing by Jayson Mariñas