Naturinform, a German WPC specialist, hires seasoned export director and manager
On Tuesday, February 11, 2025, Redwitz a.d. Rodach – German WPC (Wood-Polymer-Composite) specialist Naturinform announced an increase in its international business and further expansion of its market presence. The enterprise has engaged Edward Robinson as the Director of International Business Development, relying on his nearly 20 years of experience in the European composites industry to strategically advance its export business.
Robinson, a native of England and previously holding the same leading position at UPM-Profi, joins Naturinform’s team to support the company’s efforts in expanding its export activities. Horst Walther, Managing Partner of Naturinform, expressed confidence in Robinson’s expertise, stating, “With Edward Robinson, we won over a proven expert who will support us in our efforts to further expand our export activities.”
In addition, Yves Houbrechts has joined Robinson’s team as the Sales Manager for the Netherlands and Belgium region, bringing his profound experience in the composite materials market to make significant contributions to strengthen Naturinform’s presence in these markets.
According to Horst Walther, internationalization is a key strategy for the future growth of the enterprise. “By integrating UPM products and expanding our own product series for co-extruded decking boards, we are laying the groundwork for permanently consolidating our position in the international market and opening up new business opportunities,” he stated.
Managing Director Pia Hobeck emphasized the importance of innovation, product diversity, and sustainability in their corporate strategy. “As a leading provider of WPC solutions with environmentally friendly and versatile products, we will remain true to our strategy of inspiring even foreign markets and thus successfully growing in the long run,” she said.
For more information on Naturinform and its products, please visit www.naturinform.com.
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