Optimum Automotive acquired by Shiftmove in pursuit of industry leadership

Shiftmove, the leading German-Swiss platform for fleet management software, has announced its acquisition of Optimum Automotive, a French digital fleet management platform. The move is part of Shiftmove’s goal to become Europe’s market leader for digital fleet solutions by 2027 and increase the efficiency of more than one million commercial vehicles.

The acquisition will create a group that employs over 350 people and supports 18,000 corporate customers with more than 550,000 vehicles under management. With Optimum Automotive’s strong presence in France, Portugal, Spain, and Africa, Shiftmove will now be able to expand into Europe’s largest fleet market.

Shiftmove, formed in 2023 from the merger of fleet management market leaders Avrios and Vimcar, is leading the way to hardware-free connected vehicles through a powerful combination of AI-supported software and telematics. This innovative approach ensures greater efficiency and lower emissions for European fleets.

Francine Gervazio, CEO of Shiftmove, explains: “We have the clear vision that more than one million vehicles will be managed via our cloud-based software solutions by 2027. The pressure on companies is growing enormously: increasingly stricter sustainability regulations and sharply rising costs for fuel, insurance and repairs require rapid action. With a powerful combination of top-edge software and telematics, we are making the management of vehicle fleets as simple and efficient as possible, helping companies to increase their competitiveness and meet their sustainability goals.”

Daniel Vassallucci, CEO and Founder of Optimum Automotive, adds: “The acquisition by Shiftmove takes Optimum Automotive to the next level of growth, with the aim of becoming the European market leader for integrated telematics and software solutions for corporate fleets. Our product portfolios complement each other perfectly and form a strong, state-of-the-art offering for our more than 18,000 joint fleet customers across Europe.”

With more than 10 million commercial vehicles, France is the largest fleet market in Europe. The digitalisation potential of the industry is immense, with only 30% of European companies currently using fleet management software to manage their own vehicle fleet.

Behind Shiftmove is the global tech-investment company Battery Ventures, based in Boston, USA.

For press inquiries, please contact Angela Zippelius at press@shiftmove.com.

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