Staffordshire Bridal Boutique to Open New Store for Brides of Every Size

Wedding Belles Love, the much-loved Staffordshire bridal boutique known for celebrating all body types, is set to open its second store this summer—bringing its signature off-the-peg magic to even more brides.

Since first opening in 2020, the mother-daughter business has defied the traditional bridal mould by offering wedding gowns in sizes 0 to 36. No matter the size, every bride who walks through their doors is treated with warmth, style, and respect.

“We’re creating a space where every bride can walk in, find a dress they love, and feel amazing regardless of size or budget,” said Claire Sutton, Company Director of Wedding Belles Love. “Too many women have been told they need to shrink to fit a dress. We say the dress should fit you.”

The upcoming boutique will expand their vision: ready-to-wear bridal gowns available immediately—no waiting months for orders, no alterations anxiety, just stunning dresses that feel as good as they look.

Built on the belief that style should never be exclusive, Wedding Belles Love has become a safe haven for plus-size brides and anyone fed up with limited options in traditional bridal shops.

The team’s journey has been one of resilience and passion. During lockdown, Claire and her close-knit team rebuilt their flagship store from the ground up. They also embraced social media to share authentic, behind-the-scenes moments, which helped attract national attention.

Now, they’re ready to grow again, offering a curated off-the-peg collection designed to fit real bodies and real timelines. Their “say yes today” model is perfect for brides who don’t want the stress of lengthy fittings.

Heartfelt moments captured on video—often starring the boutique’s beloved “shop mum”—have endeared them to thousands, and their podcast gives a refreshing, unfiltered look into the world of weddings.

Award wins from Guide for Brides in 2022 and the Wedding Emporium Awards in 2021 have further cemented Wedding Belles Love as a leading light in inclusive bridal retail.