Westbridge, the designer and manufacturer behind the most popular and stylish sofas sold at some of the UK’s best-known stores, has appointed The Lucre Group to undertake its consumer and trade PR, following an extensive review of the company’s communications strategy.
The latest appointment builds on Lucre’s growing home and lifestyle offering, which boasts American bathroom manufacturer Kohler Co., TOMY Toys, Natures Menu and Agria Pet Insurance.
The regionally networked consultancy with offices in Leeds and London, will be responsible for Westbridge’s recent rebrand unveiling at the January Furniture Show later this month, with subsequent product placement, news creation, media relations and campaign management for an initial six-month project.
Paul Myerscough, Managing Director at Westbridge, said: “Lucre’s appointment comes at a critical time for the company. The sustainability movement within the home has grown significantly in recent years, and we have an exciting new proposition to share with a generation of consumers who are more cost-savvy and eco-conscious.
“As such, we require a communications plan that reflects this shift in demographics. Lucre really understood our challenges and we’re excited to see what they can deliver. All will be revealed in the coming weeks!”
Rhona Templer, Group Managing Director at The Lucre Group, added: “It is great to have such a fantastic ingredient brand on board that aligns, not only with our homes and lifestyle offering, but also our sustainability vision for the year ahead.
“We’re really looking forward to telling the world about Westbridge’s new brand and sofa manufacturing system that benefits not only the factory workers and the end consumer, but ultimately the environment. We’re delighted to be working with the team on this initial project and beyond.”