VitrA Tiles Receives Red Dot Award for Innovative CementEra Collection
VitrA Tiles, a brand within the Eczacıbaşı Tiles Group, has been honoured with a 2025 Red Dot Design Award for its CementEra collection. Recognised in the ‘Product Design’ category, the series impressed judges with its sophisticated design and architectural adaptability. The Red Dot Awards remain a benchmark for design excellence globally.
Reimagining concrete for contemporary interiors
The CementEra range blends the raw appeal of concrete with a sleek, modern aesthetic. Designed for versatility, it brings a refined ambience to interior spaces. The tiles come in four neutral shades—light greige, dark greige, light grey, and dark grey—suited for a wide variety of design schemes.
Two complementary decorative options enhance the core colours with rhythmic cohesion. With available sizes including 120×280, 120×120, 60×120, and 60×60 cm, CementEra caters to both wall and floor applications. A standout 120×120 cm decor tile, marked by flowing patterns and a polished finish, utilises a unique printing technique for visual impact.
Global recognition from leading design professionals
Since its inception in 1955, the Red Dot Award has celebrated exceptional design achievements. This year, 43 independent experts from 21 countries reviewed submissions from over 60 nations. VitrA’s CementEra series was recognised for its exceptional design and function, joining the ranks of 2025’s award winners.
VitrA Tiles, a brand within the Eczacıbaşı Tiles Group, has been honoured with a 2025 Red Dot Design Award for its CementEra collection. Recognised in the ‘Product Design’ category, the series impressed judges with its sophisticated design and architectural adaptability. The Red Dot Awards remain a benchmark for design excellence globally.
Reimagining concrete for contemporary interiors
The CementEra range blends the raw appeal of concrete with a sleek, modern aesthetic. Designed for versatility, it brings a refined ambience to interior spaces. The tiles come in four neutral shades—light greige, dark greige, light grey, and dark grey—suited for a wide variety of design schemes.
Two complementary decorative options enhance the core colours with rhythmic cohesion. With available sizes including 120×280, 120×120, 60×120, and 60×60 cm, CementEra caters to both wall and floor applications. A standout 120×120 cm decor tile, marked by flowing patterns and a polished finish, utilises a unique printing technique for visual impact.
Global recognition from leading design professionals
Since its inception in 1955, the Red Dot Award has celebrated exceptional design achievements. This year, 43 independent experts from 21 countries reviewed submissions from over 60 nations. VitrA’s CementEra series was recognised for its exceptional design and function, joining the ranks of 2025’s award winners.