Brits Prioritise Adventure Over Environment as Pandemic Travel Blues Subside: Sanctum Study Reveals

June 14, 2023

0 1 minute read

Panorama of a city business district with office buildings and skyscrapers and superimposed data, charts and diagrams related to stock market, currency exchange and global finance. Blue line graphs with numbers and exchange rates, candlestick charts and financial figures fill the image with a glowing light. Sunset light.

Sanctum, the eminent purveyor of opulent serviced apartments, unveils compelling insights derived from their recent investigation into the evolving travel patterns of British individuals. The study exposes a noteworthy decline of 7% among Brits opting for domestic holidays due to environmental concerns, plummeting from 29% in July 2020 to 22% in January 2023.

Of particular interest is the behavioral shift observed among the age bracket of 18-24. In 2019, this demographic saw 37% of respondents indicating a willingness to forgo international travel for environmental reasons. However, this figure dwindled to 24% in January 2023, marking a substantial 13% decrease—the most substantial alteration observed across all age groups. This transformation can likely be attributed to a sense of having missed out on the prime years of youthful exploration due to the pandemic.

Interestingly, Sanctum’s data also unveils an intriguing undercurrent within the same age group. It reveals a 6% rise in respondents affirming their preference for domestic holidays driven by environmental considerations. This upturn potentially signifies a positive shift—a resolute commitment to eco-friendly travel despite the overall decline in willingness to entertain the idea.

Throughout the pandemic, with international travel on hold, the United Kingdom witnessed an unprecedented surge in domestic tourism as Brits seized the opportunity to diminish their carbon footprint. However, with the reopening of borders, travel habits appear to be reverting.

This shift can be ascribed to mounting frustration with persistent travel restrictions, igniting a yearning for broader horizons. “The need to break free from the mundane and experience the transformative essence of travel has tilted the balance in favor of overseas adventures, even at the expense of the environment,” affirmed a spokesperson from Sanctum.

Significantly, Sanctum’s study indicates that this sentiment transcends age, gender, social class, and political affiliations, revealing a universal longing for freedom and exploration following the period of lockdown.

While the allure of international travel remains irresistible, Sanctum, alongside other distinguished providers of holiday rentals and hotels in the UK, remains resolute in their dedication to sustainable tourism. “Our objective is to harmonise luxury and eco-consciousness,” declares the spokesperson. “We strive to assist our guests in making environmentally responsible choices without compromising the excellence of their experiences.”

In this emerging landscape of travel, Sanctum continues to prioritise sustainability by integrating eco-friendly practices into their exceptional guest offerings. The aim is to demonstrate to travelers that they can indulge their wanderlust responsibly, contributing to a greener future while embarking on unforgettable escapades.

These findings underscore the urgent necessity for a collective industry focus on promoting sustainable travel options as UK residents reclaim their freedom to explore.

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