Karaca, Leading Türkiye Home and Lifestyle Brand, Boosts UK Footprint
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Karaca, a brand with an impressive 50-year legacy, proudly opens its second UK establishment at Westfield London, Europe’s premier shopping mall, building on the success of its first venture at Islington Square, a renowned shopping hub in the UK capital.
LONDON – Karaca, a stalwart in Türkiye’s home and lifestyle arena for five decades, is excited to unveil its second UK store, strategically located in Westfield London, the continent’s largest shopping centre. This expansion signifies a major leap in Karaca’s international growth ambitions, following the favourable reception of its debut store in London’s Islington Square.
Established in 1973, Karaca has become a beloved name in Türkiye, boasting an extensive range of over 28,000 products. The brand has transformed the home and lifestyle sector with its creative and superior-quality products, spanning kitchen necessities, tableware, compact domestic appliances, and sophisticated home decor. Notable among its offerings is the Fine Pearl Collection, a globally unique dinner set crafted from genuine pearls, demonstrating Karaca’s dedication to exceptional design and craftsmanship.
UK Investment Signals Onset of Global Market Expansion
Karaca’s global presence, encompassing 48 countries with 305 stores and over 2,000 sales outlets, attests to its long-standing appeal and reputation. Its foray into the UK market represents a strategic endeavour to fortify its standing in the international arena.
Cihangir Çetintırnak, Country Director of Karaca UK, commented, “After a solid history of 50 years, our vision is to establish ourselves as one of the top three brands in our category not just in Europe and America, but across the world. The opening of our second store in Westfield London, is a crucial milestone in achieving our 2030 vision. Following the success of our Islington Square store and our growing presence in the UK e-commerce market, we are enthusiastic about using the UK market as a springboard for expanding our global presence.”
Enhancing UK-Türkiye Economic Ties for Future Partnership
Karaca’s expansion in the UK mirrors the growing economic ties between the UK and Türkiye. The UK government has recently sought contributions to establish a new, updated free trade agreement (FTA) with Türkiye, aiming to replace the current, outdated 1990s agreement, which is confined to goods trading.
The proposed FTA promises a broader scope, including sectors like technology and digital services, aptly serving the needs of today’s economy. The increasing trade volume, hitting £26 billion in the year up to June 2023, underscores Türkiye’s status as a key UK trade partner.
Karaca’s UK market growth exemplifies this burgeoning economic bond. The revised FTA is anticipated to generate further opportunities for Turkish firms to establish and expand in London and throughout the UK, fostering a vibrant business landscape and promoting cultural exchange.
Contact: Yasin Erdurmuş, yasin.erdurmus@idea-pr.com
About Karaca:The Karaca Group, encompassing 11 brands such as Karaca Home and Emsan, operates worldwide with a workforce nearing 3,500. It unites a diverse array of over 140 product categories, from innovative dinnerware to advanced home appliances, under its flagship brand.
