Launch of Founders: Panache Cruises’ Revolutionary Loyalty Program
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July 2023 saw the US launch of Panache Cruises, and this week marks the unveiling of their ambitious loyalty program, Founders.
Targeted to redefine the concept of rewards in the luxury cruise segment, Founders is positioned to be the most beneficial loyalty scheme available to US cruise enthusiasts.
This innovative program from Panache Cruises transcends traditional rewards systems. Its highlights include a series of exclusive Founders Cruises, led by James Cole, the company’s Founder, accompanied by a host of celebrity Ambassadors.
Members of Founders are immediately paired with a ‘Cruise Connoisseur’, reinforcing Panache Cruises’ commitment to exceptional customer service. This concierge service is integral from the moment of joining.
The program also offers special privileges like VIP ship tours and access to exclusive events on land. As members advance through the program’s tiers, they receive increasingly luxurious gifts and enhanced benefits.
Founders is structured across four levels, each designed to deliver greater value as members progress, enriching the experience of booking subsequent cruises.
A key feature of Founders is the opportunity to accrue points across Panache Cruises’ extensive range of luxury and ultra-luxury cruise lines, allowing the redemption of points with different cruise lines within their portfolio.
Additionally, the Founders program is crafted to align with the loyalty schemes of partner cruise lines, enabling customers to gain benefits from multiple programs concurrently.
James Cole, the founder and CEO of Panache Cruises, stated: “Despite being rated 5.0 out of 5.0 on Trustpilot, with almost 1,000 reviews (the highest in our peer group), our Founders program aims to take our ‘nothing is too much trouble’ approach to customer service to the next level. As we develop our business in the US, we want to show our appreciation to our American customers. Founders will offer our US clients a portfolio of value-added benefits and outstanding value when booking luxury and ultra-luxury cruises. Our first time customers can currently obtain up to $2000 in savings and these savings will only grow as people move through the Founders tier structure. Points are awarded for every dollar spent, which can be redeemed against future bookings with Panache Cruises. Of key significance is that people can spend their points when booking with any of our partner cruise lines. Furthermore, our program is designed to complement the loyalty programs of our partner cruise lines. There is very much a case of double the benefit therefore. However, it is our schedule of Founders cruises which sets this loyalty program apart. Hosted by myself and our growing list of celebrity ambassadors, Founders members can access some truly exclusive itineraries with a range of immersive talks and excursions that are not available anywhere else.”
In conclusion, Cole expressed: “I believe that our unique customer service proposition will prove very popular. We have some great plans for Founders and we believe that it will become one of the most rewarding loyalty programs in the cruise sector.”
For more details about the Founders program, please visit https://www.panachecruises.com/founders.
